NBA Launchpad is the league’s initiative to source, evaluate, and pilot emerging technologies that advance the NBA’s top basketball and business priorities. The goal of the program is to attract talented entrepreneurs and companies that can innovate the NBA ecosystem.
Application
Selection Process
Selected finalists will present to a panel of NBA experts and select subject matter experts
R&D Project
Winning companies will participate in a six-month R&D project within an NBA property
Demo Day
As a finale, winning companies will present their R&D results during NBA Summer League
Partner Evaluation
The league will evaluate the possibility of a broader strategic partnership
Priority Areas
For the 2025 NBA Launchpad program, the NBA is accepting submissions for innovations that advance the league’s top basketball and business priorities, with emphasis on the following areas:
The Game
Future of
Officiating
Future of Youth Basketball
Future of Player Health & Wellbeing
The Business
Future of
Media
Future of Fan Connection
Future of NBA Impact
Benefits
Product Development
Co-create product through R&D project participation alongside those in the NBA ecosystem
Brand Awareness
Official “Launchpad Participant” designation, inclusion in press releases
Access
Receive hands-on support from team and league experts for product development and go-to-market strategy
Exposure
Develop a global network of investors and corporate partners, and major sports leagues, athletes, coaches, and teams