Companies
2025
OneCourt
Seattle, Washington
Tactile broadcast technology that translates gameplay into haptics and generative audio, giving fans who are Blind or Low Vision access to a real-time tactile broadcast
R&D Project
Develop a prototype for an at-home consumer hardware product for Blind and Low Vision fans to consume NBA games and other media through haptic player tracking data
SportIQ
Los Angeles, California/Helsinki, Finland
Smart ball technology that integrates AI, machine learning and classical physics to transform sports performance and analytics
R&D Project
Integrate SIQ's “smart valve” into official NBA and WNBA basketballs and develop “last touch” event detection models that are tested during events in the NBA ecosystem
Somnee
Berkley, California
Clinical-grade sleep diagnostic and therapeutic headband that uses EEG+ and tACS neuromodulation to help improve sleep onset, duration, depth, and quality
R&D Project
Validate the Somnee headband for safety and accuracy and pilot the technology with the NBA team and league staff to gather qualitative and quantitative feedback on device efficacy and usability for future applications
Trashie
New York, New York
Recycling and rewards platform powering a circular economy by incentivizing consumers to reduce clothing waste
R&D Project
Integrate NBA & WNBA products for fans to redeem through recycling via Trashie's "Take Back Bags," and analyze sustainability impact of fan recycling program (e.g., reduce emissions, divert from landfills)
VReps
Seattle, Washington
Advanced education platform that delivers personalized content to improve basketball IQ and decision-making for players at every level
R&D Project
Develop and beta test a new multi-platform (e.g., mobile, VR) product targeted at youth basketball players and coaches, creating new revenue streams and fostering lifelong NBA fan engagement
2024
Dimension Studio
London, United Kingdom
A real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport
R&D Project
A real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport
Plantiga
Vancouver, Canada
Advanced in-shoe sensors with AI insights that track step-by-step load, performance and asymmetries during training and competition
R&D Project
Co-create a scalable, female-specific wearable product to help grassroots and professional female basketball players reduce injuries
Reboot Motion
Los Angeles, California
A movement analysis platform helping large organizations excel in biomechanics at scale
R&D Project
Develop infrastructure that ingests raw Hawk-Eye data, cleans/processes the data, and computes biomechanics metrics to help improve player health and performance
TextQL
New York, New York
An AI-native data intelligence platform that helps non-
technical users self serve insights in real time for data driven decisions
R&D Project
Integrate with NBA fan data platforms to allow natural language data questions in a conversational chat
Tonsser
Copenhagen, Denmark
A digital product and community enabling youth athletes to track their performances, improve their skills, compare and compete against peers, and access opportunities
R&D Project
Build a market-specific data collection model and consumer app prototype that aims to identify and engage with high-potential youth basketball players in Asia
2023
Action Audio
Victoria, Australia
Transforms spatial data into information-rich 3D sound experiences, helping blind/low vision audiences to follow sport in real time
R&D Project
Through co-design Action Audio worked with blind/low vision NBA fans to create the first spatial audio broadcast for fans to get more information during NBA games
EDGE Sound Research
Riverside, California
Embodied sound technology that leverages standard audio inputs to produce audible, haptic and tactile sensation directly to a fan within an arena or at home for sports, music, and gaming
R&D Project
EDGE installed their system in select NBA and 2K arena seating and flooring to test the impact of their embodied audio and physical sound delivered to fans in their seats during live games
nVenue
Houston, Texas
Sports betting platform that uses machine learning and AI to generate game-relevant probabilities and micro-bets for fans to engage with in real-time
R&D Project
nVenue built a basketball-specific micro-betting curation engine that leverages NBA assets to create unique, contextual in-game micro-betting markets, props, and parlays
SkillCorner
Paris, France
Technology uses computer vision and machine learning to generate player tracking data from existing video feeds (i.e., tracking data with no cameras/hardware)
R&D Project
SkillCorner built and validated its basketball product against current tracking systems as well as historical video footage from NBA games, affiliate leagues, and elite youth competitions
Springbok Analytics
Charlottesville, Virginia
AI-based technology that transforms MRI data into a 3D digital twin, quantifying an athlete’s musculature for precision health and performance optimization
R&D Project
Springbok Analytics analyzed lower extremity MRIs to evaluate the benefits of adding quantitative 3D muscle volume data to soft-tissue injury prevention models and better inform return to play decisions
Supersapiens
Atlanta, Georgia
Technology that analyzes glucose data to inform athletes how nutrition impacts their well-being, sleep, and athletic performance
R&D Project
Supersapiens studied and analyzed real-time glucose concentrations of athletes during practice, competition, and recovery to refine nutrition programming, guide lifestyle behavior choices and enhance well-being and performance
Tagboard
Redmond, Washington
Audience experience platform designed to help production teams create the most engaging content in the world with a fraction of the resources required by traditional graphics systems
R&D Project
Tagboard built a new data connector to ingest NBA data in real-time, so producers can seamlessly design, edit, and launch in-game graphic overlays on broadcast and livestreams at the click of a mouse
2022
BetterGuards
Berlin, Germany
Adaptive ankle protection system that provides advanced freedom of motion for athletes while actively preventing injuries
R&D Project
BetterGuards conducted research study with adaptive ankle braces to determine the potential injury prevention benefits
Breathwrk
Los Angeles, California
Health and performance app that provides science-backed breathing exercises, helping athletes wake up, calm down, increase stamina and fall asleep
R&D Project
Breathwrk co-created digital curriculum and conducted research with NBA programs to understand the usefulness of breathing exercises for basketball
Nextiles
Brooklyn, New York
Materials science company that quantifies human movement by merging sewing technologies with flexible electronics
R&D Project
Nextiles developed suite of connected products to help identify talent, reduce injuries, and enhance performance
Rezzil
Manchester, United Kingdom
VR-based solution for cognitive training, rehabilitation, and game analysis
R&D Project
Rezzil created immersive training platform for officials to learn and review key play types in VR/AR
Uplift Labs
Palo Alto, California
AI-powered technology that delivers real-time movement tracking and 3D analysis to enhance health and performance
R&D Project
Uplift utilized real-time movement analysis tools to improve performance for elite youth athletes
