The Game
There is an opportunity to improve the on-court product by using technology to automate objective calls, allowing officials to focus on the more complex, judgment-based decision, as well as to support referee development by providing insights into subjective calls that inform training.
We’re especially interested in companies focused on:
Advanced sensing modalities such as cameras, LiDAR, radar, depth sensors, ultrasonic sensors, microphone arrays, and audio-based localization systems to capture precise in-game events
Computer vision and machine learning technologies that support model development for real-time decision-making and pattern recognition
3D visualization engines capable of reconstructing plays from raw data to aid in review, training, and fan engagement
Systems that efficiently analyze large volumes of game footage, enabling consistent officiating and personalized referee training through actionable insights
The NBA remains committed to expanding access to basketball and enriching the youth experience, while supporting the growth of emerging basketball communities around the world. We are seeking technology solutions that enhance basketball development, promote athlete health, and drive innovation in training environments globally.
We’re especially interested in companies focused on:
Gamifying training through tools that deliver personalized feedback, performance insights, or adaptive training experiences
Platforms that support wellness monitoring and mental performance, helping young athletes build sustainable habits and resilience
Accessible tracking tools that help coaches and parents better understand and manage movement, player load, and long-term development
Generative AI-powered tools that enhance youth coaching through personalized instruction, scenario simulation, and real-time feedback
The NBA is committed to the physical and mental health and wellbeing of basketball players across all levels through an approach that includes clinical care, policymaking, education, and related programs focused on innovation and research. We are actively seeking technologies that can help identify and mitigate injury risk, support prevention and recovery, and enhance diagnosis and treatment.
We’re especially interested in companies focused on:
Solutions tailored to the unique health needs of female athletes, including injury prevention, recovery, and hormonal health – with a particular emphasis on supporting WNBA players throughout their careers
Tools that extend support into the off-season, helping players maintain wellness, monitor progress, and stay connected to team resources remotely
AI-powered technologies that drive innovation in health and performance – enabling predictive insights, personalized care plans, and enhanced decision-making for athletes and staff
The Business
As the media landscape and fan expectations evolve, the NBA is looking for solutions to better reach fans where they are and unlock innovative new opportunities in the media ecosystem.
We’re especially interested in companies focused on:
Immersive technologies (AR, VR, XR) that bring the NBA to life in new dimensions and formats
AI product and platform solutions to create unique ways for fans to engage with and interact with the League’s games and content on NBA properties
Content personalization and interactivity tools that make our media more engaging
AI based observability and measurement tools that monitor our games live (from contribution through global distribution) and assist operations staff to support our growing portfolio of live content at scale
The NBA is seeking to collaborate with companies that enable us to understand and engage with our current and future fans and deepen our connection with our global audience.
We’re especially interested in companies focused on:
AI-powered tools to enrich fan data and insights to better understand and connect with our fans
Accessibility tools to improve the fan experience for all through inclusive access and assistive/adaptive technology
Social commerce tools that connect fans through music, fashion, and other lifestyle verticals tied to the NBA
IRL engagement technology, experiences, and models that strengthen real-world fan connections
Open Category
For companies and entrepreneurs outside of the priority areas who want to be considered for this year’s NBA Launchpad program.