Companies

2024

Dimension Studio

London, United Kingdom

A real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport

R&D Project

A real-time 3D production studio and platform for virtual worlds, virtual humans and virtual sport

Plantiga

Vancouver, Canada

Advanced in-shoe sensors with AI insights that track step-by-step load, performance and asymmetries during training and competition

R&D Project

Co-create a scalable, female-specific wearable product to help grassroots and professional female basketball players reduce injuries

Reboot Motion

Los Angeles, California

A movement analysis platform helping large organizations excel in biomechanics at scale

R&D Project

Develop infrastructure that ingests raw Hawk-Eye data, cleans/processes the data, and computes biomechanics metrics to help improve player health and performance

TextQL

New York, New York

An AI-native data intelligence platform that helps non-
technical users self serve insights in real time for data driven decisions

R&D Project

Integrate with NBA fan data platforms to allow natural language data questions in a conversational chat​

Tonsser

Copenhagen, Denmark

A digital product and community enabling youth athletes to track their performances, improve their skills, compare and compete against peers, and access opportunities

R&D Project

Build a market-specific data collection model and consumer app prototype that aims to identify and engage with high-potential youth basketball players in Asia​

2023

Action Audio

Victoria, Australia

Transforms spatial data into information-rich 3D sound experiences, helping blind/low vision audiences to follow sport in real time

R&D Project

Through co-design Action Audio worked with blind/low vision NBA fans to create the first spatial audio broadcast for fans to get more information during NBA games

EDGE Sound Research

Riverside, California

Embodied sound technology that leverages standard audio inputs to produce audible, haptic and tactile sensation directly to a fan within an arena or at home for sports, music, and gaming

R&D Project

EDGE installed their system in select NBA and 2K arena seating and flooring to test the impact of their embodied audio and physical sound delivered to fans in their seats during live games

nVenue

Houston, Texas

Sports betting platform that uses machine learning and AI to generate game-relevant probabilities and micro-bets for fans to engage with in real-time

R&D Project

nVenue built a basketball-specific micro-betting curation engine that leverages NBA assets to create unique, contextual in-game micro-betting markets, props, and parlays

SkillCorner

Paris, France

Technology uses computer vision and machine learning to generate player tracking data from existing video feeds (i.e., tracking data with no cameras/hardware)

R&D Project

SkillCorner built and validated its basketball product against current tracking systems as well as historical video footage from NBA games, affiliate leagues, and elite youth competitions

Springbok Analytics

Charlottesville, Virginia

AI-based technology that transforms MRI data into a 3D digital twin, quantifying an athlete’s musculature for precision health and performance optimization

R&D Project

Springbok Analytics analyzed lower extremity MRIs to evaluate the benefits of adding quantitative 3D muscle volume data to soft-tissue injury prevention models and better inform return to play decisions

Supersapiens

Atlanta, Georgia

Technology that analyzes glucose data to inform athletes how nutrition impacts their well-being, sleep, and athletic performance

R&D Project

Supersapiens studied and analyzed real-time glucose concentrations of athletes during practice, competition, and recovery to refine nutrition programming, guide lifestyle behavior choices and enhance well-being and performance

Tagboard

Redmond, Washington

Audience experience platform designed to help production teams create the most engaging content in the world with a fraction of the resources required by traditional graphics systems

R&D Project

Tagboard built a new data connector to ingest NBA data in real-time, so producers can seamlessly design, edit, and launch in-game graphic overlays on broadcast and livestreams at the click of a mouse

2022

BetterGuards

Berlin, Germany

Adaptive ankle protection system that provides advanced freedom of motion for athletes while actively preventing injuries

R&D Project

BetterGuards conducted research study with adaptive ankle braces to determine the potential injury prevention benefits

Breathwrk

Los Angeles, California

Health and performance app that provides science-backed breathing exercises, helping athletes wake up, calm down, increase stamina and fall asleep

R&D Project

Breathwrk co-created digital curriculum and conducted research with NBA programs to understand the usefulness of breathing exercises for basketball

Nextiles

Brooklyn, New York

Materials science company that quantifies human movement by merging sewing technologies with flexible electronics

R&D Project

Nextiles developed suite of connected products to help identify talent, reduce injuries, and enhance performance

Rezzil

Manchester, United Kingdom

VR-based solution for cognitive training, rehabilitation, and game analysis

R&D Project

Rezzil created immersive training platform for officials to learn and review key play types in VR/AR​

Uplift Labs

Palo Alto, California

AI-powered technology that delivers real-time movement tracking and 3D analysis to enhance health and performance

R&D Project

Uplift utilized real-time movement analysis tools to improve performance for elite youth athletes​

2024 Demo Day

Contact Us

If you have any questions about the application, selection day or the NBA pilot, please email launchpad@nba.com.

Contact Us

If you have any questions about the application, selection day or the NBA pilot, please email launchpad@nba.com.